Tag: sprout social
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PURON: Vacuum cleaner brand launch
I aided the successful launch and market penetration of a new Polish line of robotic and cordless vacuum cleaners, focusing on integrated digital marketing communication.
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FISZKI: Boosting social media engagement
I overhauled FISZKI’s (language learning brand) content and communication strategy, managing social media execution and supporting it with a barter-based Instagram influencer program with nano creators. This resulted in a stronger brand awareness, significantly boosted engagement (+186%), and increased Instagram traffic (+62%) along with conversions (+6%) via authentic and cost-effective UGC.
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Polcode: Revamping the software house’s online presence
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I co-developed and executed comprehensive communication (B2B and employer branding) and content marketing strategies for Polcode, a leading software house, collaborating with cross-functional teams to enhance brand image and market position.