Tag: influencer marketing

PURON: Vacuum cleaner brand launch

E-commerce, Technology

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2020

I aided the successful launch and market penetration of a new Polish line of robotic and cordless vacuum cleaners, focusing on integrated digital marketing communication.
FISZKI: Boosting social media engagement

E-commerce, Education

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2019

I overhauled FISZKI’s (language learning brand) content and communication strategy, managing social media execution and supporting it with a barter-based Instagram influencer program with nano creators. This resulted in a stronger brand awareness, significantly boosted engagement (+186%), and increased Instagram traffic (+62%) along with conversions (+6%) via authentic and cost-effective UGC.