PORTFOLIO
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D3: Album release campaign
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Release campaign for “D3”, the second EP by VVelur, electronic music duo formed with my fiancée. Created, released and promoted independently by us.
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Pokój Gracza HIRO: Rebranding campaign
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I co-led the rebranding of a major Polish computer and gaming accessory brand, informed by research, and innovated with video formats in new social media content strategies.
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Nexto: Driving e-commerce sales through content and performance
I designed and implemented a unified social media marketing strategy for Nexto.pl, a major Polish e-commerce platform for e-books and audiobooks, encompassing both content and performance marketing. This integrated approach allowed me to directly fuel and enhance the effectiveness of performance campaigns.
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AMAZFIT: Establishing brand presence in Poland
I contributed to the successful Polish market entry of Amazfit, a leading global smartwatch brand. My responsibilities included adapting brand communication for social media to resonate with Polish audiences through content localization and creation, community management, and performance campaign execution.
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PURON: Vacuum cleaner brand launch
I aided the successful launch and market penetration of a new Polish line of robotic and cordless vacuum cleaners, focusing on integrated digital marketing communication.
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KOROZJA: Running my own artist collective & netlabel
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I founded and led a diverse artistic collective of 20 members across Poland, including musicians, photographers, graphic designers, videographers, DJs, VJs, sound engineers, and a PR spokesperson. I established a clear organizational structure, oversaw project management, media relations, music scheduling, and led all marketing and branding efforts.
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FISZKI: Boosting social media engagement
I overhauled FISZKI’s (language learning brand) content and communication strategy, managing social media execution and supporting it with a barter-based Instagram influencer program with nano creators. This resulted in a stronger brand awareness, significantly boosted engagement (+186%), and increased Instagram traffic (+62%) along with conversions (+6%) via authentic and cost-effective UGC.
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Trap Epilog: Producing and releasing an album featuring 14 hip-hop artists
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I managed to bring together 14 prominent underground hip-hop artists from all over Poland and create, release and promote my producer album with them. Executed entirely remotely.
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Tap! Tap! Kingdom: Creative writing and game world design
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I defined the narrative heart of Tap! Tap! Kingdom, an idle mobile game. I sculpted its world, wrote its story, and voiced its humorous characters, crafting almost every English word that shaped the player experienced.
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MINDLAB: Leading change as the new co-CEO
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I joined an exciting collective of emerging polish hip-hop artists, and due to my engagement and transformative ideas I was promoted to a co-CEO. I then streamlined operations and led marketing initiatives, resulting in significantly improved team morale and a substantial boost in online engagement.