Category: E-commerce
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Nexto: Driving e-commerce sales through content and performance
I designed and implemented a unified social media marketing strategy for Nexto.pl, a major Polish e-commerce platform for e-books and audiobooks, encompassing both content and performance marketing. This integrated approach allowed me to directly fuel and enhance the effectiveness of performance campaigns.
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AMAZFIT: Establishing brand presence in Poland
I contributed to the successful Polish market entry of Amazfit, a leading global smartwatch brand. My responsibilities included adapting brand communication for social media to resonate with Polish audiences through content localization and creation, community management, and performance campaign execution.
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PURON: Vacuum cleaner brand launch
I aided the successful launch and market penetration of a new Polish line of robotic and cordless vacuum cleaners, focusing on integrated digital marketing communication.
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FISZKI: Boosting social media engagement
I overhauled FISZKI’s (language learning brand) content and communication strategy, managing social media execution and supporting it with a barter-based Instagram influencer program with nano creators. This resulted in a stronger brand awareness, significantly boosted engagement (+186%), and increased Instagram traffic (+62%) along with conversions (+6%) via authentic and cost-effective UGC.