SKILLS utilized:
- Team leadership
- Project management
- Brand management
- Social media marketing (strategy and communication on FB/IG)
- Community management
- Creative direction (videos, photos) and content creation (video editing, graphic design, music production, copywriting)
- Music distribution
- Press writing
- Event planning and organizing
TOOLS USED:
- Adobe Photoshop
- Adobe Premiere Pro
- Asana
- Evernote
- Facebook Groups
- Google Docs
- GOOGLE Drive
- Google Sheets
- LANDR
- Trello
I joined an exciting collective of emerging polish hip-hop artists, and due to my engagement and transformative ideas I was promoted to a co-CEO. I then streamlined operations and led marketing initiatives, resulting in significantly improved team morale and a substantial boost in online engagement.
“to jest mindlab, mordo”
Here’s a breakdown of my involvement in reshaping the independent hip-hop collective, MINDLAB.
GOALS
- Optimize internal organization and provide HR support to enhance team morale.
- Develop an updated and more cohesive brand image for increased recognition.
- Cultivate a loyal community to drive event attendance and music engagement.
- Establish strategic relationships within the Polish hip-hop scene and among club owners.
- Drive significant streaming growth for new music releases.
- Obtain concert bookings.
SCOPE OF MY WORK
- Co-led a 14-member creative team as acting co-CEO.
- Developed a new visual identity in collaboration with graphic designer Klaudia Kozłowska.
- Managed a rolling three-month release schedule.
- Led marketing and social media activities.
- Implemented and maintained a collaborative cloud-based project management system.
- Created and released music and music videos as Shoreti.
- Co-managed collective’s Facebook, Instagram, Soundcloud and YouTube accounts.
- Co-organized and executed live concert events.
- Proactively networked with industry collectives and venue owners.
- Created and distributed press releases.
RESULTS
800000
YouTube views
1000
social media followers
4000
YouTube subscriptions
3
organized events
- Strengthened brand recognition with a refreshed and coherent visual identity.
- Significally boosted team morale through well-defined goals and better internal communication.
- Optimized team workflow through new structures, role assignments.
- Increased community engagement and event attendance.
- Improved project management with a collaborative cloud system.
- Built relationships with other industry collectives and venue owners.
REFERENCES
ARKADIUSZ RAJSKI
(YOUTUBER / VIDEOGRAPHER)
“Zmiana mnie na Adriana jako co-CEO to był genialny pomysł.
Zrobiły się plany, wszystko pięknie zorganizowane, każdy ma jakąś rolę i jest do czegoś zaangażowany.
Poza tym mega, że zaczęło się to wszystko ogarniać „na poważnie”, czyli: założenie domeny, oficjalnego maila, itp.”
NICOLA WASILEWSKA
(ARTIST)
“Ogólnie fajne rzeczy się dzieją, ludzie zaczynają nas zauważać, pnie się wszystko w górę.
Świetny pomysł z Adrianem na co-CEO. Widać zaangażowanie, w końcu robi się porządek i ma wiele pomysłów.”
łukasz kisiel
(ARTIST)
“Lubię jak jest wszystko zorganizowane i poukładane. Podoba mi się rozszerzenie planu wydawniczego na kolejne miesiące, nie tylko aktualny. Foldery z bitami od naszych producentów to również złoto, usprawnia to współpracę między nami.”