SKILLS UTILIZED:
- Brand management
- Social media marketing (strategy, communication, ad campaigns on IG/FB/TT/YT)
- Content marketing strategy
- Creative direction (video production, art direction)
- Community management
- Market research and competetive analysis
- Brand positioning research
- Marketing auditing and consulting
- Copywriting
TOOLS USED:
- ASANA
- GOOGLE ANALYTICS
- GOOGLE FORMS
- GOOGLE SHEETS
- META ADS MANAGER
- META BUSINESS SUITE
- MICROSOFT TEAMS
- NAPOLEONCAT
- LATER
- SLACK
- SWYDO
- TIKTOK ADS MANAGER
I co-led the rebranding of a major Polish computer and gaming accessory brand, informed by research, and innovated with video formats in new social media content strategies.
MY ROOM, MY RULES
“Pokój Gracza” symbolizes your own safe space, a space you control, a space in which you can be yourself and of course let others in, if you wish so. This campaign aims to promote self-expression – it’s about creating your space, finding your voice and your community, on your terms. It’s your room and your rules.
One of the campaign’s main objectives was to standardize branding and enhance brand awareness. The new communication concept involves shifting the target audience towards a younger demographic, entry-level PC gamers, and their guardians seeking support in choosing their first or second gaming computer. We have prepared a new communication and content marketing strategy that combines entertainment with education and raises awareness of technical knowledge and PC component selection.
Here’s a breakdown of my involvement in the HIRO rebranding campaign.
GOALS
- Assess the HIRO brand’s current positioning within its target audience.
- Analyze competitors’ products and marketing communications, identify weaknesses, and define HIRO USPs.
- Develop a refined target audience profile.
- Strengthen, refresh, and unify the brand image, with a focus on new audiences.
- Create a new communication and content marketing strategy.
- Establish regular video content production and distribution across TikTok, YouTube, and Instagram..
SCOPE OF MY WORK
- Conducted market research on HIRO brand customers through Google Forms combined with targeted social media advertising and the client’s internal mailing system.
- Conducted internal interviews with client’s employees to gather needed insightful data for new communication strategies.
- Developed integrated content marketing and social media strategies.
- Co-created an essential brand manual for coherent visual identity.
- Collaborated with content creators on video and graphic development, providing guidance on topics, art direction, script revisions, advertising slogans, graphic text, and editing feedback to ensure high quality and alignment with the communication strategy.
- Managed targeted Facebook and Instagram ad campaigns, focusing on brand awareness and engagement.
- Provided remote coordination and design support for the Pokój Gracza HIRO rebranding launch at Poznań Game Arena 2024.
- Cultivated and managed online community engagement through tailored content, moderation, active conversations, and social media contests.
- Conducted continuous competitive market research to strategically highlight HIRO product advantages.
RESULTS
3 M
TikTok views
920K
organic TikTok views
1,6 M
Instagram views
165K
YouTube views
+29,4%
Instagram engagement
- Refreshed and unified brand image.
- A new content marketing strategy tailored to a younger audience.
- A successful launch of a rebranding on Poznań Game Arena.
- Established YouTube and TikTok profiles.
- Implemented regular production and distribution of engaging video content.
- Enhanced brand awareness and engagement through targeted social media campaigns and community management.
- Strengthened brand identity with a help of a new brand manual.
- Effectively highlighted product advantages through ongoing competitive market analysis.
REFERENCES
MARCIN POŁEĆ
(OWNER & MANAGING DIRECTOR at MMR Agency)
“Adrian jest typem gracza zespołowego, wnosi do organizacji pozytywną energię oraz kompetencje.
Dał się poznać jako osoba kreatywna, skrupulatna i zaangażowana w rozwój projektów. Dzięki profesjonalizmowi oraz wysoko rozwiniętym kompetencjom miękkim, w tym komunikatywności oraz zdolności rozwiązywania problemów, z łatwością zdobywa zaufanie ze strony klientów.
Adrian samodzielnie odpowiadał za prowadzenie i zarządzanie dużymi kampaniami social media i digital marketingu dla wiodących marek technologicznych polskich i globalnych (m.in. Amazfit, SKG, NTT System, Nexto itp.) Sprawdzał się jako specjalista zarówno na etapie tworzenia strategii, analizy i doboru narzędzi, jak i realizacji, zarządzania działem kreacji i performance. Swoimi działaniami doprowadził do pomnożenia efektów w kampaniach wizerunkowych i sprzedażowych realizowanych przez klientów.”