D3: Album release campaign

GOALS

• Expand audience reach for the band’s music.
• Establish new relationships within the music industry.
• Drive significant streaming growth for the new EP.
• Rebrand the band’s image, shifting from dark and introspective to fun, vibrant, and lighthearted.
• Create a cohesive and memorable communication strategy.

CHALLENGES

Our previous EP “L4” was a much darker release, filled with anger and sorrow, creating a stark contrast to the more upbeat and positive tone of “D3”. We needed to effectively communicate this artistic U-turn to our existing audience while attracting new listeners.

SOLUTIONS

• We implemented an absolute visual rebranding, blending fun and colorful aesthetics with edgy and uncanny elements through completely new for us 3D visuals.
• We collaborated with photographer Olga Burczyk and filmmaker Milan Grześkowiak, who perfectly captured our vision, producing unique and dreamlike visuals for “D3”.
• To enhance our communication strategy’s memorability, we focused on crafting catchy taglines and social media posts that referenced the album title, “D3”, positioning it as an essential medical supplement.
• We concentrated on building authentic relationships with media and industry representatives through careful research and selection of individuals most likely to connect with our music, followed by genuine, warm, and honest communication.
• We leveraged new digital marketing tools, including Hypeddit, to create effective landing pages and conversion tracking, resulting in significantly more successful social media campaigns than previous attempts.

SCOPE OF MY WORK

• Researched other polish alternative band’s brands and communication strategies
• Redesigned the band’s brand identity and developed a comprehensive social media strategy.
• Content creation: video editing, 3D animations, graphic design, music production, copywriting, modeling.
• Managed and optimized Instagram and TikTok performance ad campaigns.
• Community management and social media moderation.
• Copywriting: taglines, social media posts, band bios.
• Press release writing
• Initiated new media relationships via social media and cold e-mails.
• Established new alternative music scene relationships through social media interactions.
• Developed a new Electronic Press Kit (EPK) and Hypeddit landing pages.
• Launched and verified a new YouTube channel as an Official Artist Channel (OAS).
• Updated and optimized band’s social media and streaming platform profiles.
• Music distribution via LANDR platform.