SKILLS UTILIZED:
- Social media marketing (strategy and execution)
- Content marketing
- Community management
- Copywriting
- Influencer marketing
- Graphic design
TOOLS USED:
- GOOGLE SHEETS
- FACEBOOK ADS MANAGER
- FACEBOOK BUSINESS SUITE
- LATER
- SPROUT SOCIAL
- WRIKE
I overhauled FISZKI’s (language learning brand) content and communication strategy, managing social media execution and supporting it with a barter-based Instagram influencer program with nano creators. This resulted in a stronger brand awareness, significantly boosted engagement (+186%), and increased Instagram traffic (+62%) along with conversions (+6%) via authentic and cost-effective UGC.
