SKILLS utilized:
- Social media B2B marketing (strategy, communication, performance on FB/LI/TW)
- Content marketing strategy
- Employer branding
- Blog management (content planning, editing, briefing, managing collaboration between devs and SEO copywriters)
- Company’s website management
- Internal newsletter management
TOOLS USED:
- ADOBE INDESIGN
- FACEBOOK ADS MANAGER
- GOOGLE ANALYTICS
- GOOGLE DOCS
- GOOGLE KEYWORD PLANNER
- GOOGLE SEARCH CONSOLE
- GOOGLE TAG MANAGER
- LINKEDIN ADS
- PINTEREST ADS
- SPROUT SOCIAL
- TWITTER ADS
- ROCKET.CHAT
- WORDPRESS
I co-developed and executed comprehensive communication (B2B and employer branding) and content marketing strategies for Polcode, a leading software house, collaborating with cross-functional teams to enhance brand image and market position.
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To celebrate, we made an infographic about it, one of our favourite frameworks.”
REFERENCES
JULIA MODZELEWSKA
(MARKETING MANAGER)
“Adrian Ugowski has been a member of Polcode Marketing team for 10 months. During this period Adrian has shown a good understanding of social media strategic principles and marketing tools.
Adrian is a good team player focused on adding value to all the projects he participates in.
He is a quick-learner not afraid of trying new approaches, adapting to new procedures.
It’s been a pleasure to work with him.”